The #1 reason why all doctors should have high-ticket service in order to serve clients at the highest level
Written by Drew Wang on Oct. 10th 2019
One of my mentors once said that "If you can't be the cheapest in the marketplace, there is no strategic advantage to be the second cheapest. But, there is every advantage to be the most expensive".

I learned the lesson the hard way when I was the owner of a night club back in the days in an upscale district of Taipei that cost me 6 figures.

Instead of trying to position our unique competitive advantage, we were simply competing for lower price, which led to negative cash flow and racing price down to the bottom.

In the end, not only did we not create awesome experiences for our clients, but also, the business is no longer in operation and lost economy.

Here is the punchline...

When you have high-ticket product/service in your offerings, you have tremendous leverage to create the best unique experience for the clients and a sustainable business as a result.

It's always a win-win proposition!

Let me know your thoughts in the comment below!

Drew Wang

Drew Wang helps doctors grow successful aesthetic medical practices.  He is an expert at helping doctors get clients using a client automation system he has mastered and making things super simple to understand.
If you're interested in growing your own aesthetic medical practice or scaling up and getting clients then definitely reach out and request a free strategy session today.
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