The key to growing any business is about two things...
Marketing and innovation...
But most businesses are putting almost all of their efforts on the innovation to try to fulfill every clients' demands...
However, it's the marketing and not innovation, that is the oxygen that determines the survivability of any business...
This lesson cost me 6 figures when my partner and I self-funded a software startup and believed the myth that "When you build it, they will come", which led to the termination of the business in the end...
This epiphany later drove me to immerse myself to know everything there is about marketing and sales, and helped me to recoup the money lost in just few months time...
The message I want to get across is this, "If you can’t pay money to acquire a new client then you do not have a business"!
All you have is just another high-income job.
Let me know your thoughts in the comment below!
